02 Jan '18, 4am

SEO in 2018: Optimizing for voice search

how my own family searched on Google Home , I found significant differences between what my family asked Home and what I ask my smartphone, so there’s reason to believe that there are new query categories in voice search that would be relevant to marketers. We know that there are queries — like “Hey Google, talk to Dustin from Stranger Things” and “Buy Lacroix Sparkling Water from Target” — that are going to give completely different results in voice search on Google Home and Assistant from the results in traditional search. And these queries, like “store hours” queries, are likely to be searched much more on voice search than in traditional search.

Full article: https://searchengineland.com/seo-2018-optimizing-voice-se...

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