01 Jan '18, 5pm

How artificial intelligence drives PPC automation

An e-commerce company was using a black box bid automation system, similar to Google’s Flexible Bid Strategies, to achieve a better ROAS for their AdWords campaigns. One day they launched a new landing page design which performed much worse than expected. While they quickly noticed the decline in conversion rates, so did the black box bid system. The team restored the old version of the landing page, and conversion rates returned to their usual levels, but for some reason, the overall number of conversions didn’t come back to the same levels as before.

Full article: https://searchengineland.com/artificial-intelligence-driv...

Tweets

A look at some of the best tech from 2017: Cost competition drives new designs

A look at some of the best tech from 2017: Cost...

windpowermonthly.com 02 Jan '18, 1pm

Turbines of the year: Cost competition drives new designs 2 January 2018 by Eize de Vries , Be the first to comment WORLDW...

The AdWords 2017 roadmap is loaded with artific...

searchengineland.com 31 Dec '17, 7am

This question got me thinking about Lee Sedong, the Go champion who lost to Google’s DeepMind in 2016. The part of the sto...

Artificial intelligence and machine learning: What are the opportunities for search marketers?

Artificial intelligence and machine learning: W...

searchenginewatch.com 02 Jan '18, 1pm

The insights derived from deep learning technologies blend the best of search marketing and content marketing practices to...

to launch artificial intelligence computer vision sensor

to launch artificial intelligence computer visi...

ept.ca 29 Dec '17, 12pm

British-Canadian AI startup Crea.vision will participate in the Consumer Electronics Show in Las Vegas to showcase their t...

Domain Contest: Artificial Intelligence Powered...

namestation.com 31 Dec '17, 3am

Artificial Intelligence Powered Smart Training Software Artificial Intelligence Powered Virtual Reality Advertising / SAAS...

Fujitsu and Microsoft Team Up for Artificial Intelligence

Fujitsu and Microsoft Team Up for Artificial In...

asiaone.com 22 Dec '17, 6am

Jointly build "human-centric" innovative solutions to transform the ways people work by combining their respective AI tech...

White Paper: Current & Future Artificial Intell...

solarplaza.com 03 Jan '18, 2pm

The recent leaps and bounds in artificial intelligence technology and machine learning have ushered a new era driven by au...

Here's why @CognitiveScale was one of the top #...

sensorsmag.com 06 Jan '18, 1am

is a robotic perception pioneer. The company recently introduced iDAR, a new form of intelligent data collection that enab...

5 (less obvious) PPC trends to watch in 2018

searchengineland.com 01 Jan '18, 5pm

Strategic, analytical, creative, inquisitive : Those will continue to be highly prized traits of PPC team members. As AI t...

5 (less obvious) PPC trends to watch in 2018

searchengineland.com 01 Jan '18, 12pm

Strategic, analytical, creative, inquisitive : Those will continue to be highly prized traits of PPC team members. As AI t...

Can artificial intelligence thwart forest losse...

greenbiz.com 20 Dec '17, 10am

Compared with the planet's other large tracts of tropical forests, the forests in the Democratic Republic of Congo (DRC) h...

Artificial Intelligence Meets Verification Tech...

eeweb.com 10 Jan '18, 7pm

In this podcast, verification expert Lauro Rizzatti and EEWeb.com’s editor-in-chief, Max Maxfield, discuss the relationshi...