01 Jan '18, 6pm

SMART goals for SEO

The promise of digital marketing is that everything can be measured. But simply installing analytics is rarely enough. We have to be specific regarding our SEO goals so we can ensure we know how to measure these goals and then how to illustrate that improvements in SEO metrics are clearly correlating with improved business results. As an example: a 50 percent rise in organic traffic resulted in a 50 percent rise in conversions from organic traffic.

Full article: https://searchengineland.com/smart-goals-seo-288724#.Wkp6...

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