01 Jan '18, 5pm

The enterprise business of SEO: Communicating to the C-suite

The CEO is always interested in overall performance. He or she wants to understand the contribution SEO is making to the top line of the business and whether the contributions are done in an efficient way. The CEO can make only a limited number of investments to grow the business, and they need to know that their investment in SEO will pay off. The CEO wants to see the sales numbers and see how the company stacks up against their competition.

Full article: https://searchengineland.com/enterprise-business-seo-comm...

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