01 Jan '18, 5pm

5 (less obvious) PPC trends to watch in 2018

Strategic, analytical, creative, inquisitive : Those will continue to be highly prized traits of PPC team members. As AI takes over more tasks, highly skilled practitioners are no longer relegated to hours of tedious keyword research or bid optimizations. Instead they can focus on tasks that truly leverage the skill sets that got them hired in the first place. Those who are analytical and inquisitive will be even more valuable as checks against machine learning algorithms that inevitably won’t always live up to their promise and in making machine learning and technology more powerful for their organizations.

Full article: https://searchengineland.com/ppc-search-ads-trends-2018-2...

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5 (less obvious) PPC trends to watch in 2018

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