01 Jan '18, 2pm

29 Experts on the Most Important 2018 Social Media Trends

“Starting November 14, in Canada, we are testing a new feature that will allow people to see the active ads a Page is running across Facebook, Instagram, and Audience Network. Upon visiting a Page, people will see a ‘View Ads’ link, which will allow them to view active ads the Page is running even if they are not in the target audience. With this initial test, people will be able to click on the ads to simulate functionality, but we will not be providing impressions or clicks from this feature so this will not affect your reporting or billing. In addition, we will not release targeting information or display what platform ads are running on. We hope that more transparency will mean more people can help report inappropriate ads. We try to catch content that shouldn’t be on Facebook before it’s even posted – but because this is not always possible, we also take action when p...

Full article: https://www.searchenginejournal.com/social-media-trends/2...

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