31 Dec '17, 2am

PPC + SEO = match made in marketing heaven

modify our organic keyword strategy so that we could create and optimize new content to rank within specific geographic locations, applying exact phrases used by our target audience to align with their intentions; adjust our PPC budgets so that we were only running ads within the most popular markets and effective time frames; and align our PPC ads with their offline marketing schedule to maximize awareness and conversions.

Full article: https://searchengineland.com/ppc-seo-match-made-marketing...

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