31 Dec '17, 12am

20 Years of #SEO: A Brief History of Search Engine Optimization by @lorenbaker @sejournal #marketing

1994: Yahoo was created by Stanford University students Jerry Wang and David Filo in a campus trailer. Yahoo was originally an Internet bookmark list and directory of interesting sites. Webmasters had to manually submit their page to the Yahoo directory for indexing so that it would be there for Yahoo to find when someone performed a search. AltaVista, Excite, and Lycos also launched. 1996: Page and Brin, two Stanford University students, built and tested Backrub, a new search engine that ranked sites based on inbound link relevancy and popularity. Backrub would ultimately become Google. HotBot, powered by Inktomi, also launched. 1997: Following on the success of A Webmaster’s Guide to Search Engines, Danny Sullivan launched Search Engine Watch, a website dedicated to providing news about the search industry, tips on searching the web, and information about how to rank web...

Full article: https://www.searchenginejournal.com/seo-101/seo-history/?...

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