30 Dec '17, 2pm

Is your site content old? 5 reasons you should remove or update old content (and a few reasons you shouldn't)

Do you ever look at your site and think to yourself that the content might be getting a little, old? Once you ask yourself that question, it leads to other questions such as: Is my product information up to date? Have I updated my service offering information to reflect changes over time? Am I providing information that is outdated and could pose a legal issue? Are my addresses and phone numbers current? Has this content been modified to reflect current SEO best practices? Am I connecting to my customer today? All of these are valid questions that site owners should be asking themselves on a regular basis, regardless of what industry or vertical they fall under. Sometimes we have pages on our sites that do well, so we never think to look back and update them, even if the content on them is outdated and doesn’t speak to our offering that well anymore because we have achieve...

Full article: https://www.searchenginejournal.com/why-remove-outdated-c...

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