30 Dec '17, 11am

5 Ways to Overcome Customer Ad Fatigue

5 Ways to Overcome Customer Ad Fatigue

Today, people have to wade through a sea of search hits before finding exactly what they’re looking for because of dynamic keyword insertion and other methods to get their page at the top of someone’s latest search. Everything looks the same, so people find simple ways to ignore or avoid them. So, how can you avoid the fatigue advertising places on your audience? Simple: stand out. Read on for a few tips on how you can make your campaign jump off the page over and over. 1. Focus On Your Audience Companies constantly mess up their ad marketing by failing to understand who their audience is. To keep fresh content in front of people, you need to know what they like and find interesting. But how do you figure that out, short of asking them? Well, for one thing, try asking them. That can mean a direct survey, but people don’t like doing those. You could try a survey service tha...

Full article: https://www.searchenginepeople.com/blog/5-ways-overcome-c...

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