30 Dec '17, 2am

3 free #AdWords testing tools to adopt today - @sengineland #SEM

Optimize your call to action (CTA) & promotion. Take the headline from your best-performing text ad (legacy or existing) and enter it as Header #1. Then use the ETA Tool to generate multiple Header #2 variations to test different CTAs (Learn more, buy now, sign up) or Promotions (discount, campaign, bonus offering). Dynamic keyword insertion (DKI) vs. regular keyword targeting. An early test comparing ETAs to old text ads found that using Dynamic Keyword Insertion in one of the two Headline fields actually hurt CTR (click-through rate) . It’s worth finding out for yourself if this holds true for your own ads.

Full article: https://searchengineland.com/3-free-adwords-testing-tools...

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