29 Dec '17, 1pm

From the archives... Why You Should Never, Ever, Hire 'Pay On Results' SEOs - a guest post for @Koozai

I would disagree with this – personally I think all contracts have an element of risk involved, everyone wants to get results as quickly as possible, of course. But it’s up to the client to do their due diligence when making a selection and the agency to set realistic expectations on how they are going to get results. The key word here is risk – that’s what the client and agency need to establish and ensure that the right approach is taken for the client. Obviously pay-per-performance contracts are better incentivised to hit targets and I agree some are unethical and don’t offer value. But that’s the agency, not the contract. As an agency, I’d rather gradually hit realistic targets with a sustainable approach that can be built upon month-on-month(-on-month), than the alternative of seeing a huge spike and cashing out quickly. I’m incentivised by keeping clients happy for 2...

Full article: https://www.koozai.com/blog/search-marketing/why-you-shou...

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