29 Dec '17, 1pm

New Google Update Targets Link Spam & Other Unnatural Links?

For the past few days, I have been tracking webmaster forum chatter around another update that may have started around December 26th or so. The dates are a bit fuzzy, but the theme is that more SEOs on the "black hat" end of the game are complaining about their rankings. This is unrelated to the Maccabees update that seemed to target more white hat techniques . This one seems to have targeted unnatural links, links built through link spam, PBNs, or other forms of black hat link development. There are threads at Black Hat World and new discussion in the ongoing WebmasterWorld thread. The discussion is somewhat slow and limited but most of the world is closed this week and forum chatter in general since Christmas has been very slow. The automated tracking tools, for the most part, are not showing any significant changes around the 26th of December but we can't always depend ...

Full article: https://www.seroundtable.com/google-update-targets-link-s...

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