28 Dec '17, 1pm

Asking the Experts: What Does Your Ideal Content Marketing Client Look Like?

Blake Pappas – Content Marketing Coach “It’s tough to specifically describe an ideal client, but there are definitely some good traits and habits that stand out. An ideal coaching client is one that is fully bought in and embraces the concept of content marketing. In addition to that, they’re not a one-man operation. Creating content consistently and effectively is incredibly challenging and truly needs more than one person for it to work. I’ve worked with companies who only have one or two people trying to do everything and it’s just not nearly as successful as those who have multiple contributors. Ideally, there are multiple people who are committed to creating content for the company and it’s part of their job description. When employees are trying to keep up with writing, editing, and publishing in their spare time, it usually gets pushed to the back-burner and doesn’t...

Full article: http://www.verticalmeasures.com/content-marketing-2/what-...

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