27 Dec '17, 3pm

4 Mistakes Big Companies Make When Using a Digital Marketing Agency

Whether it’s a one-time project or multi-year strategic engagement, investing your company’s valuable time and money into a digital marketing agency partnership is a big decision. That effort and investment are best served in an environment that removes barriers to success, like reoccurring and avoidable mistakes. From business mapping to customer surveys to creating a culture of education – we’ve found ways to work more efficiently, create more impactful deliverables and expand our core capabilities – but what can your company do to ensure improved service and results from your digital marketing agency? Here are 4 common mistakes we’ve seen big companies make that directly impact the relationship (and results) with their agency: 1. Lack of Definition Around the Agency’s Role As a digital marketing client, it’s important to show your team the “why ” behind the agency’s rol...

Full article: http://www.verticalmeasures.com/vm-news/4-mistakes-when-u...

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