27 Dec '17, 2pm

The Complete Explainer Video Guide: Making Videos That Sell

Obvious expertise . You need to find a company that understands how they’ll approach a problem just from reading the initial brief you give them. Knowing how they’re going to handle a project from the start is an indication of a positive experience to come since it means that they’ve likely done this process frequently. Desire to know its customers . Look for a company that’s really trying to get a deep understanding of your company and its target customers. An explainer video is a type of content that’s targeted to a specific set of potential users. If the production company you work with has no idea who will be watching the video, it’ll be a near-guaranteed flop. Own style . Choose an explainer video company that won’t just rubber-stamp all of your requests. They should have their own styles and values. An explainer video company is a creative company at heart, and a goo...

Full article: https://www.polepositionmarketing.com/emp/explainer-video...

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