27 Dec '17, 2pm

140 of Today's Top SEO Experts to Follow

Are just a sneaky way for an unknown author to get himself or herself on a list filled with experts and look like a big-time SEO expert. Are published by unknown SEO agencies or companies purely for the purposes of attracting links and shares. Include people who, while brilliant in other areas of marketing (social media, content marketing, etc.), aren’t really SEO experts. Include people who no longer are really involved in SEO (or never really were practitioners). For example, while Matt Cutts , the former distinguished engineer who was head of the webspam team at Google, might be great on a list if it were still 2013 – it’s no longer 2013. Include popular “experts” who share bad information that give the industry a bad name. (We won’t name any names here.)

Full article: https://www.searchenginejournal.com/seo-101/seo-experts/

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