26 Dec '17, 7pm

Embrace a product manager mindset to improve 2018 #SEO KPIs #marketing

Greg Gifford underscored the challenge for SEOs in a recent Search Engine Land column when he wrote about the problem of marketers creating SEO reports that don’t measure valuable outcomes. Too often, monthly reports get mired in reporting SEO data that means a lot to an SEO practitioner but nothing to anyone in charge of creating customers and building a brand. The creation of irrelevant reports mirrors a misguided obsession with measuring every single ranking factor, regardless of how influential each ranking factor really is to a business.

Full article: https://searchengineland.com/embrace-product-manager-mind...

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