26 Dec '17, 7pm

#yelp #marketing #smallbusiness #advertising #selnd

Furthermore, the introduction of email prompts does not disturb in any way the existing reviewing population while it incentivizes an entirely new segment of the population to submit a review. We think that this finding should provide motivation to retailers to send email prompts to their verified buyers. The reviews overall will become more representative (since a larger segment of the population will be reviewing), more credible (since the new segment of the population that starts reviewing are all verified buyers) and the ratings overall will increase (since the email ratings are on average higher than web ratings).

Full article: https://searchengineland.com/3-inconsistencies-yelps-revi...

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