26 Dec '17, 3pm

Embrace a product manager mindset to improve 2018 SEO KPIs

For the first half of my 20-year career, I focused primarily on technical, enterprise SEO for brands with dozens of domains and millions of pages. For the second half, I’ve been on the product side of a software-as-a-service platform designed to help large multilocation brands achieve digital success. Living and breathing product development has been helpful in reshaping how I prioritize and execute in all areas of my life, SEO consulting included. To that end, I believe it would be helpful for SEO professionals to think more like good product managers. Product managers and SEO experts actually have quite a lot in common. They both: operate on the front lines of a company’s brand. create measurable outcomes. manage multiple variables: product managers need to decide what features and product updates to prioritize, and SEO experts need to prioritize hundreds of ranking fact...

Full article: https://searchengineland.com/embrace-product-manager-mind...

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