26 Dec '17, 2pm

4 reports in Google Analytics that lead to better content strategy.

Thanks to our analytics team, I learned about 4 reports in Google Analytics that made me a better content strategist. If you don’t have an in-house analytics strategist or you just want to understand a few things to kickstart your journey to data-informed content, I’ll show you how, when, and why to use these reports.

Full article: https://www.portent.com/blog/content-strategy/better-cont...

Tweets

Sweet idleness – Better than its reputation. ht...

mercedes-benz.com 27 Dec '17, 9am

The state of calm described here is also an important source of creativity: it stimulates the brain’s natural inclination ...

How To Republish Existing #Content The Right Way

godaddy.com 28 Dec '17, 3am

Twitter Facebook 0 LinkedIn 0 Google 0 Pinterest 0 You spend hours crafting the perfect piece of blog content. You researc...

#Facebook Analytics: A Beginner’s Guide https:/...

searchenginejournal.com 22 Dec '17, 7pm

With the number of features Facebook offers to those who use it for business purposes, it can be difficult to know exactly...

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment - Search Engine Land

Your flexible SEO strategy: Creation, execution...

searchengineland.com 24 Dec '17, 2am

Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the wo...

Content KPIs: Are You Measuring Your Content Co...

searchenginejournal.com 18 Dec '17, 3pm

Too often we find ourselves producing content piece after content piece without ever once defining what the goal of the co...

5 ways to capitalize on Google Tag Manager

searchengineland.com 24 Dec '17, 11am

Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers are...

#marketing #contentmarketing

searchenginejournal.com 18 Dec '17, 4pm

Too often we find ourselves producing content piece after content piece without ever once defining what the goal of the co...

Why Building a Brand Is the Most Viable SEO Strategy by @bsmarketer

Why Building a Brand Is the Most Viable SEO Str...

searchenginejournal.com 18 Dec '17, 2pm

Google has always given brands preferential treatment. They get better rankings with fewer links. They get “penalized” for...

How to Create a #Digital #Marketing Predictive ...

searchenginejournal.com 23 Dec '17, 11pm

Predictive analytics is the method of using historical and recent data to forecast future events, trends, and behaviors. I...

Google Issues Duplicate Content Warning by @martinibuster

Google Issues Duplicate Content Warning by @mar...

searchenginejournal.com 19 Dec '17, 2pm

Today John Mueller, Google Webmaster Trends Analyst, issued a warning via Twitter about duplicate content issues he’s seei...

Data bug with Google Search Console's Search An...

searchengineland.com 19 Dec '17, 3pm

Google has posted about a data anomalies bug with the Search Analytics report found in the Google Search Console. The spec...

7 Tips for Optimizing Your Holiday SEO:

authoritylabs.com 22 Dec '17, 10pm

The holiday season is now upon us, and there’s no better time to unlock your latest and greatest content and engage your a...