5 Top Design Tips to Create Outstanding CTA Buttons
Sizing is important. In fact, trust me when I say, it’s more important than color. As per Fitt’s Law , the bigger the design buttons the better. It’s because they are easier to click on. But then, it also states that when you make a smaller button 10% larger it would increase the clickability of that particular CTA button, but ironically the same logic doesn’t apply when you make an already large button 10% larger. The target size and usability plotted on an XY axis and this is how it looks: The possibility of a CTA button being clicked is nonlinearly related to the size of the button. The bottom line: The size of the CTA button should be large enough for the text to be read easily. But then, it shouldn’t be so large that it makes the rest of the page look unwanted and orphaned.