26 Dec '17, 1pm

Google: SEOs Don't Know If Unnatural Links Work Or Not

Google: SEOs Don't Know If Unnatural Links Work Or Not

Typical reward and punishment sometimes is more black and white than how Google's algorithm works these days. Now that Google devalues links instead of demoting the site with the bad links, Google keeps saying, you don't know if an unnatural link helps a site rank or not - there are no tools that show you if Google is counting a specific link or not. Heck, even Google's own link tool in the Google Search Console won't tell you that - for good reason. John Mueller of Google addressed the question around "how do they get away with it?" Meaning, how does my competitor get away with buying links or building links against Google's guidelines and still rank well and benefit from it. John said, they probably don't and if they do or if they don't, you won't know. This came up at the 12:40 mark into the video where John explained that the "tricky part there is like you don't really...

Full article: https://www.seroundtable.com/google-unnatural-links-work-...

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