SearchCap: The Day In Search, January 31, 2013

Will Facebook’s Graph Search Be Big For Bing Advertisers? Following Facebook’s announcement of Graph Search a few weeks back, there’s been no shortage of analysis and speculation on what the move will mean for Facebook, its users, marketers and possible Facebook competitors, including the traditional search engines. At least in one arena, we can try to put some specific numbers together to shed some light [...] Adwords For Video Gets Reporting Enhancements Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting more goal-oriented and to make it easier to compare campaign performance across platforms and other forms of media. Reach & Frequency Reach and frequency metrics, including Average Impression Frequency and Average View Frequency, have been added [...] 9 SEO Quirks You Should Be Awa...

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