31 Jan '13, 9pm

Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

I was reading an article today at Mercury News about how Brightroll has been either neck-and-neck or, as we had reported earlier, outright beating Google in getting a sheer number of video ads to the public. In the December 2012 Comscore results, Google was once again on top, but not by much, and Brightroll was actually reaching a better percentage of the population. But it's not just Brightroll, either. LiveRail and Adap.TV also claim amazing amounts of ads and a good chunk of the population. The secret in Google's competitors' success may lie in the way they sell ads. How Do They Do It? Let's take a look at the numbers first: Brightroll is a model of simplicity, which is probably why they are doing so well. What they do is find a website who wants to have video ads, find a marketer who wants to put ads on just the right site, and they "marry" them together. This ensures ...

Full article: http://www.reelseo.com/google-leads-video-advertising-boa...

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