31 Jan '13, 9pm

6 Chinese Online Trends You Should be Anticipating in the Year of the Snake

6 Chinese Online Trends You Should be Anticipating in the Year of the Snake

Weibo’s registered users have grown to over 400 million, although just 287 million are considered ‘active’ . The buzz around Weibo appears to have peaked and the average time spent on the service is in decline . Increased advertising clutter, harsher monitoring & policies and, some would say, more propaganda than ever, is turning some Chinese off Weibo in favour of the more personal WeChat. WeChat’s registered base has hit 300 million users having just passed 200 million in September 2012. Further growth in smartphones will help drive WeChat signups faster than any other online service in history this year and the ‘push’ nature of WeChat ensures that a high portion will be active. By the tail of the Snake, I would expect slightly more registered Weibo users than WeChat, but with many more active WeChat users.

Full article: http://www.searchenginejournal.com/6-chinese-online-trend...

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