31 Jan '13, 8pm

Make Facebook’s Demographic Reporting Actionable with Google Analytics

Make Facebook’s Demographic Reporting Actionable with Google Analytics

Through the use of Google Analytics, or other web analytics platforms like Adobe’s Site Catalyst, you can make your Facebook demographic reports more actionable by connecting the Facebook demographic data with Google Analytics conversion data by using UTM parameters in your destination URLs.

Full article: http://www.seerinteractive.com/blog/make-facebooks-demogr...

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Facebook’s new obsession with ROI - 4 key lessons for advertising on Facebook. Read more:

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