The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage

“I grab my tablet and get busy with the pen. Y’all could not be just like me if y’all was my twin .” -Andre 3000 That consumers are rapidly changing the way they interact with advertisers is no secret – but the rapidity in which they are doing so is quite surprising. As I looked into the data from the last retail season three trends stood out. Christmas Day Is The Early Predictor Of Tablet Traffic For The Next Year Tablet impression-share has a distinct pattern. It spikes on the weekends when people are home and drops in the weekdays when people are on desktops in their offices. This five low, two high pattern is clearly seen in the chart below which shows the tablet impression share of paid clicks for a subset of retail advertisers. However, note the spike around December 25 , Christmas Day. Tablet impression-share spikes and remains high until Jan 1. I noted the same tre...

Full article: http://searchengineland.com/the-christmas-jump-the-tablet...

Tweets

@SarahFourie604 » 28 Feb '13, 10pm
Keep your eye on Tablets for #Ecommerce [link]
@DeCaroDesignCo » 10 Feb '13, 3pm
The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage [link] #2013 #iPad
@DreamCyberInfo » 04 Feb '13, 5am
It pays to target to devices separately in your paid search campaigns. #ppc [link] @DreamCyberInfo
@TopSearchResult » 02 Feb '13, 11pm
Tablets will account for 1 in 4 paid search clicks by the end of 2013. [link] via @sengineland #areyouready
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RT @capturehits: The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage - [link] #SEM
@iCommStudios » 01 Feb '13, 10pm
Almost 1 in 5 visitors are using a Tablet! [link]
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Understand how, where, and when devices are used to access your website, and unlock critical information for... [link]
@jen4web » 01 Feb '13, 9pm
RT @webapprentices: Tablets will account for 1 in 4 paid search clicks by the end of 2013. [link]
@webapprentices » 01 Feb '13, 9pm
Tablets will account for 1 in 4 paid search clicks by the end of 2013. [link]
@NicheMarketerFL » 01 Feb '13, 6pm
Did you know that people shop from PCs M-F 9-5 and tablets after that and weekends? @SEngineLand [link]
@brandaiddesign » 01 Feb '13, 5pm
The tablet takeover in numbers [link]
@troydean » 01 Feb '13, 5pm
[News] The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage [link]
@MobileMoxie » 01 Feb '13, 3pm
Totally! RT @sengineland: It pays to target to devices separately in your paid search campaigns. [link] #ppc
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The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage [link] #klaptrap
@MikeWolf » 01 Feb '13, 2pm
Recent Trends In Mobile Usage - Good data on the rise and patterns of tablet usage in the US [link]
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RT @jackschofield: The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage, by @drsidshah at @sengineland [link] Cost Per Click
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The #Christmas effect : #Tablet Hump & #CPC Bump: Recent Trends In #Mobile Usage [link]
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The Christmas Jump, Tablet Hump and CPC Bump: Recent Trends In Mobile Usage (Searchengineland - 341 retweets) [link]
@XmasStocking » 01 Feb '13, 3am
The relationship between #Christmas and tablets. Christmas day is a good predictor of the year's traffic from them. [link]
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RT @seomom: When tablets get busy [link] ...and when they sleep. via @DuaneForrester
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RT @sengineland: RT @KevinMRyan: Some good data, reflects common sense: Recent Trends In Mobile Usage [link]
@BosMarketingCom » 31 Jan '13, 10pm
The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage Published on January 31 by: Siddharth Shah [link]
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The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage: However, note the spike around Decemb... [link]
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Recent Trends In Mobile Usage (and why you should ALWAYS target devices specifically via dedicated campaigns!) [link]
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#Tablet The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage - Search Engine Land: Se... [link] #News
@Richymediaguy » 31 Jan '13, 8pm
Great piece on Tablets: The Christmas Jump, Tablet Hump & CPC Bump: Recent Trends In Mobile Usage [link] via @sengineland
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Some good data, reflects common sense: Recent Trends In Mobile Usage [link] via @sengineland
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“I grab my tablet and get busy with the pen. Y’all could not be just like me if y’all was my tw... [link] @MotorSportTotal
@cohlhoff » 31 Jan '13, 7pm
@drsidshah drops Andre3000 quotes in his latest @sengineland post: The Christmas Jump, Tablet Hump & CPC Bump: [link]
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It pays to target to devices separately in your paid search campaigns [link]
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