24 Dec '17, 2am

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment - Search Engine Land

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment - Search Engine Land

Like any marketing channel, SEO is an investment. Whether you’re using in-house resources or hiring an agency to do the work, SEO isn’t free . To make the most of your SEO time (and perhaps direct financial) investment, it’s helpful to have an SEO strategy established to be your road map for execution. However, one of the bigger challenges to creating an SEO strategy is that the search engines (primarily Google) are shifting ranking factors and introducing new updates fairly regularly. Therefore, an SEO strategy has to be a living document, allowing for regular modifications as search engine requirements change. Those strategy or tactic changes then need to be communicated with the appropriate team members. SEO involves multiple departments and disciplines across an organization — it’s larger than just the marketing department. For instance, nearly four years ago, Google i...

Full article: https://searchengineland.com/your-flexible-seo-strategy-c...

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