24 Dec '17, 12am

#PPC strategy: Planning beyond the click

If the CTA is a phone call, who is answering the phone? Are they trained to nurture that lead into the next stage of the funnel? And is there enough manpower to properly handle a call influx from the campaign without an increase in wait time for the potential customer? If we are capturing an email from a form fill, is there a drip campaign set up, tested and current that will nurture these new leads? What is the average amount of time it takes for a new lead to convert to revenue? If we are reaching for a purchase, is the product available? Has the user experience of the website been optimized and tested? Is there a remarketing tag in place to recapture that lead after a cart abandonment? Additionally, is there an email campaign in place to continue to nurture that customer after the initial sale?

Full article: https://searchengineland.com/ppc-strategy-planning-beyond...

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