23 Dec '17, 11pm

How to Create a #Digital #Marketing Predictive #Analytics Model

Predictive analytics is the method of using historical and recent data to forecast future events, trends, and behaviors. In the context of marketing, predictive analytics involves the application of statistical analysis, machine learning algorithms, and analytical queries to structured and unstructured data sets in order to create predictive models. These models make marketing planning easier than ever by assigning numerical values to represent the likelihood of certain events happening. Isn’t That Way Too Data Science-y? Agreed, this might sound rather technical for a digital marketer, but it’s not. In fact, analytics master Jeff Strickland simplifies predictive analytics and calls it an area of data science that’s all about creating knowledge out of data to predict outcomes. This post covers everything you need to know about creating a predictive analytics model to plan ...

Full article: https://www.searchenginejournal.com/create-digital-market...

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