23 Dec '17, 5pm

How to compete with Amazon (and win) during the holiday shopping season

How to Keep More of the Holiday Pie in Paid Search The holiday shopping season brings many rewards for eCommerce businesses, but over the past several years that brings a familiar seasonal challenge: Amazon . It’s no secret that Amazon ramps up its SEM competitive presence during the holiday shopping season – beginning heavily in November, through December. But just how big of a slice is Amazon taking from your holiday pie? And how on Earth can you even compete with the 800 pound holiday gorilla in the room ? Here are three things to look for to gauge Amazon’s competitive reach during the holiday season. And, three ways you can take action to compete more effectively. Dramatic reenactment of an 800 pound holiday gorilla. Gauging Amazon’s Competitive Reach in Your Market During the Holiday Monitor Impression Share Amazon spends more to compete against eComm businesses of al...

Full article: https://www.portent.com/blog/internet-marketing/compete-a...

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