31 Jan '13, 2pm

Creating Awesome Content for Your Brand

I like to think of an article as a line. Readers follow it along, absorbing the information, until they get to the end of the post. That’s where I tie my hook. Just like fishing, I bait them in with the content that they need, and then hook them at the end by giving them the next step. I explain to them what they should do. Whether it’s a subscription form, a related article, or just some great comments, readers who liked your content are hungry for more. Give it to them.

Full article: http://www.searchenginejournal.com/creating-awesome-conte...

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