23 Dec '17, 7am

Best Free Social Management and Marketing Tools : Wordtracker:

Best Free Social Management and Marketing Tools : Wordtracker:

Strength is calculated by phrase mentions within the last 24 hours over the total possible mentions, which is then used to give its discussion percentage in social media. Sentiment is the ratio of positive to negative mentions; passion is the measure of the possibility of users mentioning the keyword repeatedly, and reach is the number of unique authors mentioning the phrase over the total number of mentions. With this data, you can have a pretty good idea about the extent of your name or brand’s presence in social media.

Full article: https://www.wordtracker.com/blog/keyword-research/the-bes...

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