31 Jan '13, 12pm

How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

Eighty percent of shoppers will research online before making a purchase according to Google . This behavior expands to business customers. 93 percent of tech B2B customers research products on the internet, predominantly via search engines. Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search engine results. However, many still struggle with connecting with consumer intent. The 80/20 Rule Non-branded search accounts for 78 percent percent of all search engine referrals, according to Google. This resonates with the theory that a well-optimized website should attract 80 percent of non-branded referrals, and only 20 percent of branded search referrals. As the ultimate information destination for your product or service, your website can, and should, be the dominant authority for your solution by name. It ...

Full article: http://searchenginewatch.com/article/2240325/How-SEO-Attr...

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