22 Dec '17, 8pm

What link builders really want you to know

We realize you may get really, really annoyed if you make a mistake and the link doesn’t actually work, or you’ve sent it to a page that we hadn’t asked you for as a target, or you decide to code the anchor text in gigantic light blue font because you are a Carolina Tarheels fan. We want our clients to be happy, but we also just really want the link to be correct for you and your audience, too. Our clients have very little to gain if no one wants to click on the links we place, and if no one wants to click on your site’s links, they may not keep returning because they won’t trust you.

Full article: https://searchengineland.com/link-builders-really-want-kn...

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