22 Dec '17, 8pm

Optimizing for AdWords Display Campaigns: Demographics, Ads, Mobile | Search Engine Watch

Optimizing for AdWords Display Campaigns: Demographics, Ads, Mobile | Search Engine Watch

Site category options allow advertisers to exclude categories such as sensitive content or type of placement. In this area, look for “in-game” (online and mobile app games where ads are shown within the game) and GMob mobile app non-interstitial (banner ad slots in GMob mobile apps) and consider excluding them. Using a -100% on mobile will exclude apps and mobile websites, so consider this as an option, too. It will not exclude apps on tablets. In placement exclusions, entering in adsenseformobileapps.com should exclude apps on mobile and tablet without impacting mobile websites. Exclude individual placements apps. Start with analyzing results to determine which are relevant to ads and which ones are not and exclude as appropriate. For example, children’s apps if they are not appropriate but all other app placements are OK.

Full article: https://searchenginewatch.com/sew/how-to/2401259/optimizi...

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