22 Dec '17, 6pm
Great tips on keyword research and topic modeling! #seo #keywordresearch
No, There are some people saying to use LSI keywords, which is nonsense. Using semantically related keywords, and keywords that show off the right context, and co-occur on pages that use the same meaning is a good idea. If anyone says to use LSI when doing keyword research, you should really question their knowledge – they are misinforming people. “LSI” is short for “Latent Semantic Indexing”, which has the word “Semantic” in it, but it has a very specific meaning, and doesn’t mean to use semantically related keywords (more here: http://lsa.colorado.edu/papers/JASIS.lsi.90.pdf ). You should ideally be using semantically related keywords. There is a site that offers “LSI Keywords” which doesn’t explain how they generate those, nor do they tell anyone whom they are, so you can’t research them, and find out more about them. That doesn’t provide much trust.