22 Dec '17, 2pm

It's important to zoom out in your #MarketingStrategy Insights via @PathInteractive

Take advantage of some of the best advice I’ve ever received… “zoom out”. Throughout the year, we are bogged down with crossing items off our seemingly endless list, attempting to tie up each quarter with a pretty bow. According to Boston Consulting Group, “white space” is created by underlying consumer needs not being met by current offerings. When businesses better meet needs, consumers do not have to concede and choose from what’s available (or choose to not purchase). So how do we open our minds for a potential big idea? Sometimes, we simply need to slow down and “zoom out” as we buckle down for the next quarter. Identifying white space opportunities can be difficult if we are caught in the minutiae of the daily grind. Understand your clients’ big picture goals, and approach each account as if it were brand new to you Sometimes it can be hard to pull ourselves out of w...

Full article: https://www.pathinteractive.com/blog/digital-marketing/zo...

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