22 Dec '17, 1pm

Best practices for anchor text optimization in 2018

Branded — your brand name with a link placed on it (e.g. Search Engine Watch ) Naked URL — your site’s URL with the link it is pointing to (e.g. https://searchenginewatch.com/ ) Website Name — your site’s URL with the anchor text written as “YourWebsite.com” (e.g. searchenginewatch.com ) Page/Blog Post Title — a page’s title anchor text with a link on it (e.g. How to future-proof your SEO for 2018 ) Exact-match Keywords — a targeted keyword with a link on it (e.g. Tips for entrepreneurs) Partial-match Keywords — a targeted keyword plus some other text with a link on it (e.g. Beginner tips for entrepreneurs, tips for entrepreneurs guide) LSI Keywords — a keyword anchor text that is related to a targeted keyword (e.g. entrepreneurship tips, business tips for entrepreneurs, startup business success stories) No Text — an image with a link on it Generic (e.g. Click this link, R...

Full article: https://searchenginewatch.com/2017/12/22/best-practices-f...

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