21 Dec '17, 4pm

Chrome will begin blocking a large variety of advertisements.

Chrome will begin blocking a large variety of advertisements.

In a move that goes beyond ordinary ad blockers, Google announced Chrome will begin blocking a large variety of advertisements. Because Chrome is the number one browser, this change will have a dramatic impact on how websites do business. While there is no cause for worry, you should still be concerned. In the long run this may actually benefit the Internet. Why Will Google Chrome Block Ads? Google earns a significant amount of income from displaying ads on websites. However third party ad blockers currently block a significant amount of Google ads, even though Google’s advertising conforms to the standards created by Coalition for Better ads. This move will likely undercut third party ad blockers that currently block Google’s own ads. Will Google’s Ad Blocker be Bad for Publishers? The short answer is no. In the long run Google’s ad blocker may be good for web publishers ...

Full article: https://www.searchenginejournal.com/chrome-ad-blocker/229...

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