21 Dec '17, 2pm

4 things SEO professionals should do consistently

I’m a proponent of white-hat SEO because it creates a sustainable foundation for success, rather than the churn-and-burn approach that is required with black-hat SEO. But every now and then, clients will insist on tactics that will eventually hurt them. In some cases, this may be because they have little to lose and much to gain; in other cases, it may be because they are simply misinformed. Either way, it’s our job as professionals to never intentionally put our clients at risk through our actions, as well as help educate them so that they don’t do something stupid on their own.

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