21 Dec '17, 1pm

Why linkless mentions are the future of link-building

Online reviews: Encourage and track customer reviews for your brand, and make sure you do what you can to respond to negative ones . Public Relations: PR is the original link-building, and PRs are experts in getting mentions of and links to their brand in the press and trade publications. If you have a dedicated PR specialist or department, make sure your SEO team is aligned with them – you’re working towards the same goals. If you don’t, you can still emulate their tactics . Social media: Use social media to build brand awareness campaigns and get conversations going about your brand and products or services. Guest blogging: A well-established link-building tactic, and one that also works for linkless mentions. Traditionally, publications will often restrict guest authors to one link per article – so save the link for a key term you want to target and forgo a link to your...

Full article: https://searchenginewatch.com/2017/12/21/why-linkless-men...

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