21 Dec '17, 2am

Maccabees Update: Google Confirms New Core Algorithm Change by @martinibuster

Maccabees Update: Google Confirms New Core Algorithm Change by @martinibuster

Today we received confirmation from a Google spokesperson that a core algorithm update is currently underway: “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.” What is Update Maccabees (formerly known as Fred)? Updates to the core algorithm do not receive a formal name. So they are informally named Fred. However, Barry Schwartz of SERoundtable named it Maccabees in recognition of Hanukkah and the search community followed on. What Does a Core Update Mean? Updates to the core algorithm can be a variety of things. Here are some examples: Algorithms that determine the relevance of a search query to a web page Change in how links to a site are scored. This means, some links begin counting less or other links can count more. This will result in a re-ranking of certain kinds of sites. Sites that depend o...

Full article: https://www.searchenginejournal.com/google-confirms-macca...

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