20 Dec '17, 10pm

#SEO

#SEO

Today we received confirmation from a Google spokesperson that a core algorithm update is currently underway: “We released several minor improvements during this timeframe, part of our regular and routine efforts to improve relevancy.” What is Update Fred? Updates to the core algorithm do not receive a formal name. So they are informally named Fred. Updates to the core algorithm can be a variety of things. What Does a Core Update Mean? Here are some examples: Algorithms that determine the relevance of a search query to a web page Change in how links to a site are scored. This means, some links begin counting less or other links can count more. This will result in a re-ranking of certain kinds of sites. Sites that depend on a single kind of link can be vulnerable if that kind link is devalued. Change in how page content is scored. For example, if a search query is informati...

Full article: https://www.searchenginejournal.com/core-algo-update-conf...

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