20 Dec '17, 4pm

Viewport Time: The Ultimate User Engagement Metric?

Viewport Time: The Ultimate User Engagement Metric?

We don’t know for certain that Google is using this kind of measurement for tracking mobile user engagement on Google Search. Given all the benefits of viewport metrics, it kind of makes sense that Google would use it. If they do, then it challenges the SEO industry’s hypotheses about how search engines track user engagement. Currently, the SEO industry believes that click data is exclusively used to measure user satisfaction. Viewport Time adds a third dimension to understanding user engagement, a dimension we don’t currently have access to.

Full article: https://www.searchenginejournal.com/viewport-time/228761/

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