20 Dec '17, 3pm

5 Ways to Master Your PPC Budget in 2018 by @LisaRocksSEM

5 Ways to Master Your PPC Budget in 2018 by @LisaRocksSEM

“What should we be budgeting for PPC advertising?” This is one of the most common questions marketers have been hearing as the new year approaches. To answer that question, let’s look at five PPC budgeting best practices that will put you on a path to budgeting success. 1. Spend the Allotted Budget Over the Year “Use it or lose it.” I’ve heard this so many times when it comes to PPC budgeting. If you’re under-spending on your core programs, try testing additional advertising channels, such as remarketing , display, or Facebook Ads . Not reaching your budget can happen for a few reasons. One reason could be that you aren’t setting the budget high enough to take advantage of all of the volume. Whether it’s AdWords (new or old) or Bing Ads, you will see feedback on budget calculations that look like this: Please note the calculations may be for different time periods than you...

Full article: https://www.searchenginejournal.com/ppc-budget/228165/

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