20 Dec '17, 2pm

The upcoming mobile app Monday: Be prepared

Title: Choose a title for your app that is creative but concise. If appropriate, take advantage of the character limit to include relevant keywords that describe your app’s core functionality. (Just don’t overdo it — you don’t want to appear spammy!) Icon: Create an eye-catching icon that is clean and easily recognizable. A recognizable icon can make the difference when customers are searching specifically for your app. Keywords & description: Conduct keyword research to determine the most valuable and relevant terms for your app. Utilize the keyword field in iTunes Connect, and use your keywords throughout your description and in your creative assets. Video: Create a preview video (or three for iOS!) that walks through your core features and provides visitors an overview of how to use your app. On iOS 11, your previews will autoplay in search results and on your store pag...

Full article: https://searchengineland.com/mobile-app-monday-prepared-2...

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