20 Dec '17, 2pm

Top 4 Reasons Your SEO Isn't Increasing Sales - Search Engine People (blog)

Top 4 Reasons Your SEO Isn't Increasing Sales - Search Engine People (blog)

Due to the degree of difficulty and ever-increasing complexity of search engine optimization , you can’t fully erase the qualms of small businesses when it comes to ROI. You can’t really blame them though. After all, if I’m pouring in over a thousand dollars a month on a strategy that doesn’t improve my sales, I’d begin to question my investment decisions, too. But before you hit the brakes and abandon ship, you need to understand that SEO is a “go big or go home” kind of commitment. It’s not something you can casually do on the side — overshadowed by a collection of other marketing strategies — and expect it to produce substantial results. Statistics show that the top result on Google has a 33.64% click-through rate. This is significantly reduced to only 5.61% on the fourth position — tapering off to only 0.95% by the tenth. Image source: Advanced Web Ranking In other wor...

Full article: https://www.searchenginepeople.com/blog/top-4-reasons-seo...

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