20 Dec '17, 12am

The Digital Marketing List: 59 Things You Should Be Doing but likely aren't

If you have one of those nifty rotating preload things on your site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 5 seconds longer than is comfortable. That’s what you’re doing to your customers. Delete it, please. Check the load speed of every page on your site. If any load in more than 3 seconds, fix it (1 second is far better). If your developer says they can’t, and it’s not your own network causing the problem, fire them. Check your site for broken links. You can use a tool like Screaming Frog . Fix those links. Do not pass this step until you’re done. If it takes your developer more than a week to do this step, again with the firing thing. Make sure you have a user-friendly 404 error page, not the generically nasty PAGE NOT FOUND message. Make sure you have a user-friendly 500 error page, too. A 500...

Full article: https://www.portent.com/blog/internet-marketing/the_inter...

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